Why B2B mobile marketing is important for the design furniture industry.

Be Driven For Success Right Here &(~_~)& At Change The World Today With B2B Mobile Marketing Jump On Board With Them Now By: Benedikt Julian Zacher Digital Marketing Furniture Design.

benedikt julian zacher.


Over the past decade a lot of marketing techniques and strategies have changed due to new technologies and changes in consumer behavior. Mobile marketing is a big part of it. Today we have the huge opportunity to engage with our audience, literally, wherever they go. B2C mobile marketing is quite popular, but what about doing B2B marketing mobile?
Lee Odden published an interesting article about the potential of B2B mobile marketing on the TopRank Blog. Here are the major points and some good examples related to the design furniture industry.

1. Optimize your content for mobile devices

Optimize your website for mobile devices or create an app. More and more retailers use tablets for meetings with their customers, to show them products, plans and catalogues. Make it as pleasant as possible for them to use your content mobile.

Cassina and Vitra created both a fantastic app for their customers and…

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